Services
I'm a technical marketing writer. That means that
my specialty is in communicating technical concepts to prospects and
customers. I also work in marketing communications - promotional
activities for sales and marketing. Here are some of the services I
provide, and their benefits:
Marketing Communications
- Web site copy
- A clear, compelling message for your Web site, my Web copy will
communicate your brand and explain your unique selling
proposition.
- Brochures/Data sheets/Mailers - Crisp, persuasive copy that turns prospects into customers and increases response rates.
- Print/Email newsletters - Acquire new customers, market to prospects, and retain existing customers with informative, lively newsletters.
- Blog posts
- Gain a foothold or stronghold in social media and the blogosphere
with insightful posts that drive traffic and interest in your products
or services.
Sales Prospecting and Follow-up
- Direct sales letters and emails - Long-form copy in the "Dear Friend" style, geared to getting immediate responses through emotional persuasion.
Technical Writing
- Print/electronic documentation - Cut support calls and expense with easy-to-follow documentation.
- Online help
- Increase product usage and decrease questions about your software or
Web-based application with help that's there when users need it.