Services

I'm a technical marketing writer. That means that my specialty is in communicating technical concepts to prospects and customers. I also work in marketing communications - promotional activities for sales and marketing. Here are some of the services I provide, and their benefits:

Marketing Communications

Web site copy - A clear, compelling message for your Web site, my Web copy will communicate your brand and explain your unique selling proposition.
Brochures/Data sheets/Mailers - Crisp, persuasive copy that turns prospects into customers and increases response rates.
Print/Email newsletters - Acquire new customers, market to prospects, and retain existing customers with informative, lively newsletters.
Blog posts - Gain a foothold or stronghold in social media and the blogosphere with insightful posts that drive traffic and interest in your products or services.

Sales Prospecting and Follow-up

Direct sales letters and emails - Long-form copy in the "Dear Friend" style, geared to getting immediate responses through emotional persuasion.

Technical Writing

Print/electronic documentation - Cut support calls and expense with easy-to-follow documentation.
Online help - Increase product usage and decrease questions about your software or Web-based application with help that's there when users need it.